项目名称|PROJECT
山货叔伊春蓝莓包装设计
Uncle Mountain Goods Yichun Blueberry Packaging Design
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项目简介|INTRODUCTION
山货叔一家来自黑龙江伊春北纬零下47°的高寒野生蓝莓品牌，其主要生产蓝莓以及农副产品，及具特色的地域水果，主要致力于为食用者创造独特口感，每一颗都是生活的馈赠，更是心灵的舒适。
Mountain goods uncle from the north latitude of Yichun, Heilongjiang Yichun -47 ° of the alpine wild blueberry brand, its main production of blueberries and agricultural by-products, and distinctive regional fruits, mainly dedicated to creating a unique taste for the consumer, each one is the gift of life, but also the comfort of the soul.
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品牌视觉|VISION
品牌本次升级把目标主要放在年轻消费群体中，而蓝莓既便捷而且营养价值更高，所以整体调性需要具有趣味性和互动性。
This upgrade of the brand puts the target mainly among young consumers, and blueberries are both convenient and more nutritious, so the overall tone needs to be fun and interactive.
在整体造型呈现中加入了产品的功能性作用保护眼睛，猫的眼睛是自然界中最为明亮与敏锐的，本次方案提取猫眼元素进行呈现，在色彩中保持原有产品的本色，这样既能直观展现功能与产品。
In the overall shape of the presentation to join the functional role of the product to protect the eyes, the cat's eyes are the most bright and sensitive in nature, this program extracts the cat's eye elements to present, in the color to maintain the original color of the product, so that both intuitively show the function and the product.
其次本次包装升级，山货叔品牌想要在众多品牌中具有差异化，主营线上渠道 那么为了让品牌能够突出，应该打造超级差异化符号、所以本方案根据"山“进行演绎、采用扁平化的手法进行呈现，这样不仅能在后期作为辅助图形使用还能降低品牌运营中所产生费用。
Secondly, this packaging upgrade, the mountain goods uncle brand want to have differentiation in many brands, the main online channels, so in order to make the brand can stand out, should create a super differentiation symbols, so this program according to the "mountain" interpretation, the use of flat techniques to present, so that not only can be used as an auxiliary graphic in the later stage can also reduce the costs incurred in the operation of the brand.
最后针对不同渠道的售卖，作为一款高端水果，送礼以及精致生活都需要一款礼盒来增加情感属性和产品属性，所以本次盒型设计将采用互动式设计，这样不仅能吸引消费者购买欲望还能实现品牌的传播。
Finally, for the sale of different channels, as a high-end fruit, gift-giving and exquisite life need a gift box to increase the emotional attributes and product attributes, so the box design will be interactive design, which not only attracts consumers to buy desires but also to realize the brand communication.
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